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Sosyal Medya Social Media User Behavior: How to Shift from Consumption to Participatory Culture?In recent years, social media usage habits in Türkiye have undergone a deep transformation. User behavior, which wa...
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Sosyal Medya Micro-Influencer Marketing: How to Build Trust and Impact?While influencer marketing has become one of the most effective tools of digital communication in Türkiye, it is als...
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Sosyal Medya Social Media Analytics: Critical Gaps in Data-Driven ManagementFor a long time, social media management in Türkiye was approached mainly through creativity and content production....
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Sosyal Medya Brand Trust on Social Media: Building Credibility Through Transparency and AuthenticityIn an increasingly digitalized Türkiye, social media has become the most critical touchpoint between brands and cons...